Did you know that when creating advertisements for mobile devices, you need to ensure that it matches browser compatibility standards of multiple types, as opposed to the only one or two that you would consider for computer based content?
A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.
Learn to think like your audience does, and make your mobile marketing campaign all about them. You may only have a second or two to capture their attention, and you need to convince them quickly that you have something that they want. Use social media to find out what they are talking about, and then try and fulfill their needs.
“Do Not” Send Messages Out at Odd Hours
Keep the messages restricted to normal business hours in the area in which you are sending them. Do not send any out on Sundays or on big holidays. This will allow your customers to know that you respect their time and beliefs.
Only add telephone numbers from customers choosing to receive messages to build your mobile marketing database carefully. If you add telephone numbers of customers who have not elected to receive mobile marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
To summarize, you are obviously interested in learning all that you can regarding mobile marketing. Hopefully you found this article helpful. If so, use this great resource as a way to build up this marketing segment because not only do you care about your company, but you care about taking care of your customers.
Here’s to your Social Media Success,
Renee Aquino is a Social Media Consultant and an influencer in Social CRM strategies for small business growth. To learn more and/or to inquire about Social Media Marketing consultancy services, contact: ReneeAquino.com
- 4 Rookie Mobile Marketing Mistakes to Avoid (smallbiztrends.com)